How to write a design brief

When it comes to the design of your exhibition stand, you often have one, if not many ideas on the design. Sometimes conveying these ideas can be extremely difficult.

 At Grand Stand Events our open and regular communication with our clients ensures you receive the best results and the exhibition stand you are looking for. In order to better this process we have developed a short design brief guide. This will make sure that you cover all the important design and logistical information so that you can convey your stand or exhibition vision.


Before you even decide on your design the most important factor to establish is your budget. In order to gain the most from the briefing, a realistic budget is crucial. Being strict about this step avoids disappointment from both over and under estimating your expectations.

 Providing a budget in the initial stage ensures that an exhibition stand can be tailored to suit your needs as much as possible and you won’t be left with any nasty financial surprises.


Your exhibition goals are a critical aspect of the stand design. This is because your goals can be achieved through the design. Let us know what you are looking to achieve on the day of the exhibition – do you wish to convey your brand image as best as possible? Maybe your aim is to capture leads or to sell x amount of products?

Each goal has an aspect of functionality and purpose that can ultimately impact the overall design. Allow Grand Stand Events to help you achieve your goals with a complementing stand.


Your exhibition stand is an extension of your brand. To ensure cohesiveness tell us a bit about you and your business. Give us an idea of your team environment, the image you wish to convey.

With this information provided we could ensure that your exhibition stand remains on-brand to further tailor and customise the experience.  


When explaining your design ideas, it’s easy to develop too many ideas or become overwhelmed. The best thing to do in a design brief is to provide examples, whether it’s a magazine cut out, screenshot on your phone or a printed image.

With these different examples you can explain what you like about each example and express various aspects that you wish to integrate.

During this stage, not only should you convey what you do like, make sure to mention what you don’t want to see. This ensures that your design does not include any undiscussed yet unwanted elements.


Never be afraid to be specific about any details within the entire design brief. We wont take offence.  Of course we are happy to assist in developing those left field or flexible ideas but if there are exact details you want, always mention them.

If it’s a specific colour scheme or design feature that you either do or don’t want to include, it is far more beneficial to be transparent and clear about you and your business require from the exhibition stand.


We love to follow your brand guidelines.  If you have it in a document, share it with us.  Logos, style guides and corporate identity documents are our favourites. 

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