PACVAC : CLEANING UP AT ISSA 2024

Client: PACVAC
Event: ISSA Cleaning and Hygiene Expo
Stand Size: 6x3m Corner Stand
Objective: Showcase PacVac’s vacuum range, demonstrating its efficiency on different flooring types.

Background

Grand Stand Events has had the privilege of working with PacVac for the second consecutive year at the ISSA Cleaning and Hygiene Expo. The goal this year was clear: PacVac wanted to highlight its vacuum range’s versatility, demonstrating its ability to clean various flooring types. To meet this goal, we incorporated a mix of flooring into the stand design, splitting it into two sections—timber vinyl on one side and plush carpet on the other.

Stand Design and Features

To ensure PacVac’s vacuum range would stand out, we designed a 6×3 corner stand with 3-metre high walls. We used eco-friendly flooring materials, further enhancing the sustainability message by topping it with two distinct floorings. This split in flooring allowed PacVac to visually and practically showcase their vacuums’ capabilities on different surfaces.

Key elements included:
• Eco Flooring: Split between timber vinyl and plush carpet to demonstrate the vacuum range’s effectiveness on multiple surfaces.
• Printed PVC Walls: Designed to be visually striking while staying true to PacVac’s branding.
• Backlit Product Display Boards: We created two custom backlit boards to highlight PacVac’s products, complete with vacuum fittings for a hands-on experience.
• 55” Portrait Screen: Centrally mounted in one of the display boards, the screen played dynamic content on a loop, reinforcing PacVac’s messaging throughout the event.
• Backlit 3D Logo: A 2000mm-wide backlit PacVac logo was the centrepiece, positioned at the top centre of the back wall, ensuring the brand was front and centre from any angle.

Challenges and Solutions

One of the primary challenges was ensuring the TV screen fit perfectly within the display boards, as well as making sure the products sat securely on the display boards. With precise planning and careful installation, we achieved a flawless integration of the 55” portrait screen into the display boards, along with snug product placement.

Result

The final design was compact yet modern, drawing attention with the use of backlit display boards and the 3D logo. The interactive setup encouraged visitors to engage with PacVac’s products, making the cleaning demonstration both informative and fun. The distinct flooring types played a key role in showcasing the vacuum range’s effectiveness on different surfaces, directly aligning with PacVac’s objectives for the expo.

By creating an eye-catching and functional stand, Grand Stand Events successfully helped PacVac achieve their goal of demonstrating their vacuum range in an engaging, hands-on manner.