Client: Konami Australia
Industry: Gaming & Entertainment
Event: Australasian Gaming Expo (AGE) 2026
Size: 480sqm Peninsula Stand with Mezzanine
Location: ICC Sydney
For more than a decade, Grand Stand Events has partnered with Konami to deliver one of the largest and most recognisable exhibition environments at the Australasian Gaming Expo.
Project Highlights
- • 480sqm custom peninsula stand
- • Two-storey mezzanine environment
- • Dedicated gaming demonstration zones
- • Private meeting and hospitality spaces
- • Large-format illuminated branding
- • Spatial Analytics performance reporting
A Decade of Partnership
Grand Stand Events has partnered with Konami at the Australasian Gaming Expo for more than a decade. Rather than reinventing the stand each year, every project builds on the last, refining the visitor experience while showcasing Konami’s latest products and technology.
Building on the success of the 2025 stand, the 2026 design introduced refreshed product zones, refinements to visitor circulation and updated hospitality spaces to better support the way Konami engages with customers during the event.
For AGE 2026, the focus was on evolving the 2025 stand. The layout was refined, new product zones were introduced and several key areas were reworked to improve the overall visitor experience.
The Client
Konami Australia is one of the gaming industry’s most recognised brands, delivering gaming machines, casino management systems and technology to venues throughout Australia and internationally.
For Konami Australia, AGE is the most important event on the calendar. It brings together venue operators, suppliers and industry leaders from across Australia, making it the ideal opportunity to launch new products, strengthen relationships and showcase the latest technology.
The Brief
Konami needed a stand that could comfortably handle large visitor numbers while supporting several different experiences at once.
It needed dedicated product demonstration areas, private meeting spaces, premium hospitality and strong brand presence across the exhibition, all within a layout that encouraged visitors to explore naturally rather than simply pass through.
The stand also needed to reflect the quality of the brand while remaining practical for the team working from it over three busy exhibition days.
Designing Around the Visitor
Open product displays encouraged visitors onto the stand from multiple directions, while generous circulation space prevented bottlenecks during peak periods. Dedicated gaming zones allowed visitors to explore each product without competing distractions.
The mezzanine remained the defining architectural feature, creating a strong presence while providing an elevated hospitality space and an enclosed meeting room below.
Whether visitors stopped for a quick demonstration or an extended meeting, the layout made moving through the stand feel effortless.
Bringing the Project to Life
Bringing a project of this scale together required months of planning before a single component arrived on site.
Before every event, the mezzanine is fully assembled in our warehouse to verify engineering compliance, confirm structural integrity and identify any potential issues before arriving on site, ensuring an efficient installation.
Key features included:
- • Custom mezzanine structure
- • Dedicated gaming demonstration zones
- • Private meeting spaces
- • Hospitality counter and seating area
- • Large-format seamless fabric graphics
- • Illuminated 3D Konami branding
Every element was designed to support the visitor experience while giving the Konami team a practical, functional space to work throughout the event.
The Finished Stand
Months of planning came together in an environment designed to support product launches, demonstrations, meetings and hospitality across three busy days.
Every space had a clear purpose, creating a stand that was as functional for the Konami team as it was engaging for visitors.
FULL IMAGE GALLERY
Measuring Performance
For the second consecutive year, Konami’s stand was measured using Grand Stand Events’ Spatial Analytics platform, providing valuable insight into how visitors interacted with the space throughout the exhibition.
Over the three-day event, the stand recorded more than 1,200 engaged visitors, 4,600+ engaged visits and 1,148 hours of total brand engagement.
Combined with strong repeat visitation and continued performance above industry benchmarks, the results demonstrated that the space encouraged visitors to stay, explore and return.
Building on Last Year
One of the advantages of a long-term partnership is the ability to keep improving.
Compared with AGE 2025, the 2026 stand welcomed a larger audience while continuing to deliver strong engagement throughout the event. Throughout the exhibition, the stand supported everything from scheduled product demonstrations and business meetings to informal conversations with existing customers and prospective clients.
More than ten years into our partnership, each project continues to raise the benchmark for the next.
Planning Your Next Exhibition?
Whether you’re planning your first exhibition or looking to evolve an existing stand, our team works closely with you to create spaces that reflect your brand, support your objectives and deliver measurable results.
If you’re ready to start your next project, we’d love to hear from you.
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