KONAMI @ AGE 2025

Client: Konami Australia
Industry: Entertainment and Gaming
Event: Australasian Gaming Expo (AGE) 2025
Stand: 480sqm Peninsula Mezzanine
Location: ICC Sydney
 

The Client

 
Konami is a global leader in the entertainment and gaming industry, renowned for its innovation, premium experiences, and cutting-edge technology. Their presence at AGE 2025 was a strategic opportunity to showcase the Synkros management system, connect with partners, and reinforce their market leadership in front of a highly influential audience of operators, suppliers, and decision-makers.

 

The Event

 
The Australasian Gaming Expo (AGE) is the Southern Hemisphere’s largest and most significant gaming industry exhibition, drawing thousands of attendees across three days. For Konami, it represented not only a showcase of products but a chance to create an engaging, premium environment that would foster networking, brand interaction, and repeat visitation.

 

The Brief

 
Konami engaged Grand Stand Events to deliver a stand that would:

• • Reinforce their prestige and global reputation
• • Attract high volumes of visitors while converting passerby into engaged participants
• • Provide functional zones for business meetings, product demonstrations, and networking
• • Showcase the Synkros system and other innovations through high-impact technology integration
• • Deliver a premium visitor experience that stood out within a crowded exhibition environment

 

The stand had to balance design excellence with commercial functionality, ensuring every square metre worked to drive engagement and return on investment.

 

Our Response

 
Grand Stand Events designed and delivered a sophisticated, multi-functional stand that combined bold visual presence with practical, visitor-focused features. At its heart was a striking mezzanine structure that maximised the footprint, created vertical brand presence, and offered premium spaces for both hospitality and private meetings.

Premium finishes such as charcoal and red carpets, white marble surfaces, and illuminated 3D Konami logos elevated the brand aesthetic, while a carefully structured layout provided zones for open interaction, demonstrations, and business conversations.

Key Features included:

• • Signature Mezzanine Structure: Elevated design element delivering visibility across the exhibition hall, with an upstairs lounge for hospitality and private networking, and enclosed meeting rooms beneath for business discussions.
• • Premium Finishes & Branding: Charcoal and red carpets, marble counters, and illuminated 3D Konami logos creating a polished, high-end feel.
• • Hospitality Zones: High bars, lounge seating, and a dedicated coffee service encouraging extended dwell and informal interaction.
• • Technology Integration: Large-scale LED screens and digital signage showcasing the Synkros platform and product innovations.
• • Functional Meeting Areas: Semi-private zones for product testing and client discussions, balancing openness with discretion.
• • Brand Visibility: Custom banners and rigging ensuring maximum visibility from across the show floor.

 

 

Project Planning

 
Planning for Konami’s stand commenced months ahead of AGE 2025, with Grand Stand Events managing design, documentation, engineering, and compliance across all phases. Given the complexity of the mezzanine structure, a full test build was conducted in our warehouse prior to the event to ensure absolute safety, compliance adherence, and structural integrity.

This proactive approach allowed the team to fine-tune logistics, confirm load-bearing capacity, and streamline the final installation on site. In addition to the mezzanine test build, our production team coordinated permitting, supplier engagement, lighting, AV, and flooring requirements to ensure every detail was accounted for.

The five-day bump-in at ICC Sydney was completed on schedule. The result was a premium environment that opened on day one with immediate impact and operational confidence.

 

Measured Results

 
The Konami stand not only delivered a striking design but also achieved results far above industry benchmarks:

• • Unique Visitors: 1,478
• • Engaged Visitors: 886
• • Conversion Rate: 61.6% (benchmark: 36.4%)
• • Average Engaged Visit: 17 minutes, 10 seconds
• • Average Engaged Visitor: Over 1 hour across multiple returns
• • Total Brand Engagement: 966+ hours
• • Repeat Engagement: nearly 40% returned on multiple days

 

These results highlight the stand’s ability to both attract and retain visitors, with strong repeat interactions and extended dwell translating into meaningful business opportunities.

 

Our Achievement

 
Konami’s AGE 2025 stand was a clear demonstration of how strategic exhibition design can deliver measurable commercial outcomes. By combining striking design elements, premium hospitality, and smart use of technology, Grand Stand Events helped Konami create one of the most effective activations of the show — a stand that not only attracted attention but converted it into engagement and results.

“Each year we just try and build something better than the year before – this is probably the best one I’ve seen in 9 years” David Punter, Operations Manager, Konami Australia

 

Final Thoughts

 
The success of Konami’s presence at AGE 2025 reflects Grand Stand Events’ core belief: great design is a strategic investment, not simply a line item in your marketing plan.

Through thoughtful planning, execution, and data-led insights, we created an environment that elevated Konami’s brand, supported their team, and outperformed industry benchmarks across every measure.