HENDRICKSON @ BRISBANE TRUCK SHOW 2025

Client: Hendrickson Asia Pacific
Event: Brisbane Truck Show 2025
Stand Size: 165sqm corner stand
Location: Brisbane Convention & Exhibition Centre
Services: Custom Stand Design, Build, Project Management, AV, Signage, Logistics

Overview

Hendrickson Asia Pacific engaged Grand Stand Events to deliver their presence at the Brisbane Truck Show 2025, showcasing their industry-leading suspension systems and technology to key stakeholders across the heavy vehicle and transport sectors.
Positioned on a 165sqm footprint at the BCEC, the stand was designed to balance functionality with bold visual identity, creating a space suitable for product display, visitor interaction, and brand storytelling.

Custom stand Design Render

Design Features

The Hendrickson stand combined clear branding, product visibility, and practical meeting zones, ensuring the team could host informal conversations as well as scheduled appointments.
Key elements included:

• A striking overhead perimeter banner with double-sided print, ensuring visibility across the show floor

• Open space design to allow for numerous products to easily be displayed

• A custom-built coffee bar with integrated fridge and storage room

• Dual mounted LCD screens for looping brand and product content

• A dedicated meeting room, partially enclosed for privacy while maintaining accessibility and

• Full lighting and rigging system, using LED wash lights to ensure the stand remained well-lit and professional across all event days

Exhibition Stand Hospitality Space

overhead banner options exhibition stand

Dual flooring on exhibition stand

Custom Exhibition Design

Corner Stand Engagement Design

Execution

Delivered in line with show deadlines, the stand was installed and operational ahead of the event opening, with all core components in place for client handover. The design remained true to Hendrickson’s brand identity, with a clear layout that supported both foot traffic and team workflow.

Our team managed all aspects of production, logistics, and on-site delivery, ensuring a smooth process from planning through to bump-out.

Result

The Hendrickson stand served as a strong platform for the brand’s product showcase and industry engagement at BTS 2025. The layout allowed for flexibility in presentations and conversation flow, with dedicated areas for both product viewing and quiet discussion.

In Partnership

We thank the Hendrickson team for the opportunity to collaborate and look forward to supporting the evolution of their exhibition strategy in future events.