Bold and Beautiful

Red Trucks they said. Big Screen they said. A Formula 1 Ferrari they said.

Challenge accepted !

This post is all about our amazing customer IVECO Trucks Australia showcasing their trucks at the 2015 Brisbane Truck and Trailer Show.

This event is IVECO’s biggest marketing event of the year and Grand Stand Events were appointed to design, build and project manage their biggest and boldest stand to date.

Occupying a huge 630sqm of space, the challenge was not fitting everything in, but linking it so the space was inviting, practicle, powerful and on brand. Which, we are proud to say did.

The key elements we designed and built included:

• 14m x 3m Curved LED Screen with Surround Sound PA
• Raised Floor for entire stand
• Rigged white Ceiling and lighting grid
• ipad kiosk displays for lead generation
• Turntable display for Formula 1 Ferrari
• Hospitality area and storeroom
• 8m x 2.5m Rigged Branding Banners

What we loved was the bright white against the powerful Red of the Trucks. The LED Screen was commanding in the exhibition halls and literally could be seen from everywhere. The project was very exciting with IVECO’s trucks boldly on display for show visitors to look and feel what owning an IVECO is all about. We even placed an order our self on a new truck.