3 Tips to Stand Out at Your Next Event or Trade Show

Is your brand or business planning an event or exhibition this year?

Would you like to know how to stand out in the minds of your attendees or clients?

If the answer to these questions is yes, WATCH as Christian delivers 3 TIPS TO STAND OUT and get the attention you deserve.

“Did you know 83% of visitors to an exhibition have the authority to purchase or influence purchasing?

That alone is the single biggest reason why doing a trade show or exhibition has to be part of your marketing mix.

I’ve been visiting trade shows and Expos for almost 20 years and the one thing I’ve learned is you need to stand out.

Whether you have nine or seven hundred square meters here are three things you must do to stand out.

Number one- be different.

Think outside of the box use the most up-to-date technology, strong lighting think about textures bold colours and how you can display your products creatively.

Most importantly add value to a delegate’s day.

Number two- have a presence.

Make sure your team are in uniforms, energised and educated on why they are there.

One thing I see over and over and that disappoints me is the number of exhibitors who are on their phones staring at the ground and not actively trying to connect with the crowd.

Number three -use a professional stand builder.

One who can understand your vision and bring it to life. Creativity is the key and using people that eat sleep and breathe this everyday will deliver the most impact for your investment. Some of the stuff we’ve done recently for our clients that drove attention to their stand include LED floor lights, windmills, a round ping pong table and we even had Daryl Braithwaite singing The Horses.

We absolutely love designing and building stands so why not let us take your exhibition stand from run-of-the-mill to remarkable.”


Contact us to learn more on 1300 797 114 or email info@grandstandevents.com.au

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