Video and why you need it at your next event

You can spend a lot of time and money to create an eye-catching custom exhibition stand to draw in your audience at an event or exhibition, so it’s very important to document it with photos or video. By creating videos you are creating content for future marketing campaigns and also to feed the content beast that is social media.

Audiences love seeing what happens behind the scenes. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason.

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity.

If you want to increase conversion and exposure, a video marketing strategy is the only way to go. 6 out of 10 people would rather watch online videos than television. 72% of customers would rather learn about a product or service by way of video. 59% of executives say they would rather watch a video than read text.

Keeping up with social media can be a hard task so why not maximise your event and use it as a content farm for your channels. Facebook, LinkedIn, Instagram, and YouTube to name a few, using video to create authentic and insightful content. With 60% of Aussies online 5+ times a day and a typical Facebook user spending 10 hours a week on the site, it just makes sense to showcase your brand and get attention in this space.

Check out our channels below to see how we are maximising our events to create content that attracts and resonates with our audiences and new customers.

To see what is possible for your next event email or call 1300 979 114.

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