Collaborating to Maximise Return

Sometimes you need to think creatively when evaluating the cost of exhibiting at a show. That is exactly what our client did at the 2015 Sydney Pool & Spa Expo. Theralux saw an opportunity to involve their customers and distributors in their exhibition stand at the show. In turn this made their more energetic, interesting, affordable and certainly more engaging.

By sharing the space and taking a collaborative approach to their stand, Theralux created a stand that stood out from their competitors in the show, whilst supported their customers and distributors. Grand Stand Events were thrilled to be appointed to design the stand and the result was excellent.

The stand is scaleable for smaller shows, provides height, light, branding and digital messaging all in the one place. A stand like this will be used up to 4 times with minor maintenance between shows.

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