Choosing your stand partner  

An exhibition stand is a big investment for your business but if you want to see returns on that investment you need the right stand partner.

This is because your exhibition stand partner will be key to designing, building and ultimately executing your ideal exhibition stand. With the right trade show stand you can feel confident knowing that you and your team have the perfect foundation to smash through all of your business goals.

But with dozens of exhibition stand partners out there how do you choose who are right for you? One of the easiest ways to narrow down your search is browsing through their digital portfolio. Most websites will have a gallery that displays all their previous projects so while you look through the images consider whether the style, designs and quality of the exhibition stands are what you imagine for you business.

It is important to keep in mind that a business that doesn’t openly present their portfolio to prospective clients is a major red flag! You should be able to know what your exhibition stand partner has designed and built in the past!

While a picture says a thousand words, actual words can say even more. So while looking at a brand’s visual portfolio is a great starting point also consider their reviews and testimonials. If there are rave reviews from satisfied customers on their website then you might be closer to finding your exhibition stand partner. Another good idea is to browse other platforms such as Yelp, Facebook or even Instagram. These networks will allow you an unfiltered review from customers but social media platforms in particular can even reveal how a business responds to complaints.

At the end of the day it’s always best to follow your gut. Once you’ve narrowed down a few potential partners, arrange a meeting. Use this as an opportunity to present your idea, share some information about your brand, your business goals and what you wish to achieve from the trade show. A promising partner will listen attentively, ask questions for more information and will give very frank answers to your own questions.

Pay attention to your intuition because at the end of the day, that’s what you can trust the most.

 

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