Client: Temper Group (Loyal Bakeware & Colour Mill)
Show: Fine Food Australia 2025
Location: ICC Sydney
Stand Size: 6 × 3m (18sqm) corner stand
Introduction
Fine Food Australia is one of the industry’s most influential trade shows, where brands compete for attention in a crowded, high-energy environment. For Temper Group, the umbrella company behind Loyal Bakeware and Colour Mill, this was an opportunity to make a bold impression with their first custom stand. The challenge was to create a single footprint that could champion two distinct brands, each with its own personality, while still feeling connected under the Temper Group umbrella.
Grand Stand Events was engaged to bring this concept to life, transforming a modest 6 × 3m corner stand into a vibrant, dual-brand showcase. With a tight three-month turnaround from enquiry in June to show open in September, precision, creativity, and customer service were paramount.
The Challenge
The brief called for a stand that was creative, fun, bright, and colourful. But delivering that vision within just 18sqm meant every design decision had to work hard.
Two main challenges defined the project:
1. Dual-brand presence: Loyal Bakeware and Colour Mill both required clear visibility, with product displays that spoke to their unique audiences. The stand needed to offer distinction without dividing into two disjointed halves.
2. Space constraints: The compact footprint demanded clever integration of displays, signage, and interactive elements without overwhelming visitors or crowding the flow.
Adding to this, Temper Group’s project went through a competitive design and quote process, where standout service and creativity would determine success.
The Solution
Our team designed a dual-brand space that gave each its own identity while maintaining balance across the stand. By using bold colour palettes, split wall imagery, and custom floor graphics, we created two distinct zones that flowed together seamlessly.
Our solution balanced storytelling and practicality, ensuring both brands had space to shine.
Key Build Elements:
- • Flooring: Eco Floor system with white marble vinyl tiles, overlaid with bold non-slip PMS-matched decals to anchor each brand zone.
- • Walling & Shelving: Ames frame walling with integrated slatwall panels for product display, supported by clear acrylic shelves and custom plywood/PVC shelving with aluminium brackets.
- • Signage: Flush-mount PVC digital prints, including custom scalloped-edge panels, delivering bold and seamless branding.
- • Furniture & Display: Four white counters and a suite of painted plinths in varying sizes for flexible staging of product ranges.
- • Lighting & Technology: Eight LED arm lights for bright product presentation, plus a wall-mounted 55” LCD screen to deliver video content and storytelling.
- • Custom Touches: PMS-perfect paints, acrylic shelving, and a carefully curated colour palette to reflect each brand’s identity.
The Outcome
The completed stand was a vibrant, high-energy showcase that gave both Loyal Bakeware and Colour Mill their moment in the spotlight. Despite the compact footprint, the space felt open, colourful, and inviting. The flush-mount signage and floor graphics created instant brand separation, while the acrylic shelving and plinths provided practical yet polished display opportunities.
For visitors, the stand was a destination — bright, fun, and engaging, with product storytelling at its core. For Temper Group, it was the perfect introduction to working with Grand Stand Events: a project delivered on time, on budget, and with the creative flair that allowed their brands to truly shine.
BRANDS WE’VE MADE STAND OUT
