A Custom Exhibition Stand Built Around Innovation, Technology and Customer Engagement
Client: Shiperoo
Event: Online Retailer Conference & Expo 2026
Venue: ICC Sydney
Stand Size: 6m × 6m Island Stand (36sqm)
Services: Exhibition Design • Custom Exhibition Stand Build • Project Management • Custom Fabrication • LED Integration • Rigging • Logistics • Installation
Project Overview
Online Retailer is Australia’s leading conference and exhibition for ecommerce, bringing together retailers, fulfilment providers, logistics specialists and technology companies from across the industry.
Having partnered with Shiperoo at Online Retailer 2025, the 2026 exhibition marked the next stage in the company’s growth. The brief centred around “Where Dreams Are Fulfilled”, a campaign celebrating the technology and people behind modern ecommerce fulfilment.
Grand Stand Events was engaged to design, fabricate and deliver a custom island stand that translated the campaign into an engaging exhibition environment while creating opportunities for product demonstrations, customer meetings and industry conversations.
Project Highlights
- • 36sqm island exhibition stand
- • Cylindrical LED display
- • Infinity LED feature floor
- • Suspended illuminated lightboxes
- • Mirror architectural finishes
- • Custom reception counter
- • End-to-end exhibition design, fabrication, project management and installation
The Challenge
Island sites demand a different approach to exhibition design.
With visitors approaching from every direction, the stand needed to establish a strong presence without relying on perimeter walls or a defined front entry. Branding, circulation and meeting spaces all needed to work equally well regardless of where visitors entered the stand.
The project also incorporated several specialist elements, including a cylindrical LED display, illuminated flooring, suspended lighting and interactive activations. Integrating those features while maintaining a clean, open layout required close coordination across design, fabrication, AV, electrical services and onsite installation.
The Design
The campaign provided the foundation for the design.
A cylindrical LED display formed the centrepiece of the stand, delivering campaign content that remained visible from every direction. Around it, an illuminated infinity floor established a strong visual focal point while naturally drawing visitors towards the centre of the space.
Suspended lightboxes introduced another layer of lighting above the stand, while mirror finishes, black architectural framing and integrated branding reinforced the campaign identity throughout the build.
Meeting areas were positioned around the perimeter, allowing the Shiperoo team to engage with visitors without interrupting movement through the stand.
The Build
Fabrication centred on the stand’s custom architectural features.
A purpose-built structure supported the cylindrical LED display, while ninety-six illuminated floor panels were installed to create the infinity floor beneath it. Suspended lighting structures were rigged above the stand, with AV, lighting and electrical services coordinated as part of the overall installation.
Mirror Dibond cladding, custom joinery, illuminated branding and black mesh detailing completed the architectural finish. The project also incorporated a bespoke reception counter, and integrated storage, all delivered within the compact footprint.
Installation required careful sequencing to coordinate fabrication, rigging, AV integration and lighting before final detailing and handover.
The Visitor Experience
The open layout encouraged visitors to move naturally through the stand.
Product demonstrations, informal meetings and customer conversations took place throughout the day without interrupting the flow of visitors through the space.
The combination of digital content, lighting and interactive features created an exhibition environment that reflected Shiperoo’s technology-led approach while remaining welcoming and easy to navigate.
The Result
The 2026 exhibition built on the momentum established the previous year, continuing Grand Stand Events’ partnership with Shiperoo as the business expanded its presence within the ecommerce industry.
The completed stand balanced strong visual impact with practical functionality, providing a welcoming environment for product demonstrations, customer meetings and conversations across the two-day event.
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