PURE FISHING AT AFTA 2022

This was our first time building for Pure Fishing a Central Coast based company.

They wanted to step up their presence at AFTA 2022 the Australian Fishing Trade Association show held on the Gold Coast in August 2022, so they reached out to us in March to help them create a full custom built exhibition space.

Having experienced strong growth over the last 3 years, Pure Fishing wanted to create an upgraded version of their existing stand that represented this evolution, as well as the high quality of their brands and products for which they are known.

Pure Fishing needed a stand capable of showcasing more than 1600 products they were exhibiting across the 9 brands. They wanted their visitors to be able to interact with the products, so they could get a real feel for the design and quality, and ultimately place orders.

Pure Fishing comprises a portfolio of 9 brands that have been positioned to not only fuel the growth of the company but also angling worldwide. Therefore, it was important to create a modular stand to give each brand a specific space that adhered to its own brand guidelines, while maintaining cohesion so visitors could understand that collectively they form the Pure Fishing brand.

Whilst it was a challenge we achieved this by creating small spaces within the larger area’s using custom graphics and multiple custom elements. Each custom display element was specifically designed for the individual brands products in mind, from reel holders to rod holders and even a custom stand for a fish tank.

It was a pleasure to work with Pure Fishing on this project and after months of planning the end result was amazing even the event organisers thought so and awarded them Best Large Stand at the show.