KONAMI @ AHG 2025

Client: Konami
Event: Australasian Hospitality and Gaming Expo (AHG) 2025
Location: Brisbane Convention & Exhibition Centre (BCEC), Brisbane, Australia
Stand Size: 196sqm
 

Introduction

 
As a long-standing client of Grand Stand Events, Konami entrusted us once again to deliver an exceptional, immersive, and high-performing exhibition stand at the Australasian Hospitality and Gaming Expo (AHG) 2025. With a prime location on the expo floor, Konami required a stand that would not only showcase its cutting-edge gaming machines but also reinforce its dominance in the industry, captivate attendees, and provide a premium space for business networking.

AHG is one of Australia’s premier trade shows for the hospitality, gaming, and entertainment industries, drawing key decision-makers, industry leaders, and professionals looking to connect with leading brands. This event serves as a platform for launching new products, fostering relationships, and driving business growth. With a 196sqm stand footprint, Konami had the opportunity to create a powerful statement that reflected its market position and commitment to innovation.

Grand Stand Events worked closely with the Konami team to engineer a stand that balanced visual impact, interactivity, and functionality, ensuring a seamless flow between product showcases, engagement zones, and executive meeting spaces. Every element was meticulously planned and executed, from the stand’s sustainable modular design to its high-end finishes and cutting-edge lighting solutions, to ensure Konami made an unforgettable impression at AHG 2025.
 

Sustainable & Smart Stand Design

 
At Grand Stand Events, we believe that impactful stand design goes beyond aesthetics – it must be strategic, functional, and sustainable. For AHG 2025, we worked closely with Konami to develop a design that maximised reusability and minimised waste, leveraging our AMES frame system to ensure key structural elements could be repurposed across multiple exhibitions.

Rather than relying on single-use construction methods, we implemented a high-performance modular system that seamlessly integrated with Konami’s branding and experiential needs. This approach not only reduced material waste but also provided a cost-effective and environmentally responsible solution without compromising on visual or structural integrity.

The stand was carefully designed to ensure:

• • • • Efficient space utilisation, creating clear pathways for visitor engagement while allowing for high-traffic movement.
    • • Strategic zoning, separating high-energy gaming displays from private meeting areas to facilitate both engagement and business discussions.
    • • A balance of immersive branding and functional workspaces, ensuring Konami’s products remained the hero while providing comfortable hospitality zones for meaningful client interactions.

 
 1. High-Impact Branding & Visibility
 
In a competitive exhibition environment, first impressions matter. The Konami stand was designed to command attention from every angle, drawing attendees in with bold branding, dynamic lighting, and large-scale signage.

Key branding elements included:

• • • • 3D Illuminated Konami Logos – Installed at multiple elevations to create a strong visual identity, ensuring the Konami brand was visible across the exhibition floor.
    • • Neon Feature Sign – “Welcome to the Jungle” – A striking, interactive signage element designed to add an element of playfulness and intrigue, setting the tone for an immersive experience.
    • • Overhead Rigged Fabric Banners – Measuring 14 metres wide, these large-format banners amplified Konami’s brand reach while serving as a premium framing element for the stand.

 

These branding features worked in synergy to create a memorable and high-impact presence, reinforcing Konami’s industry leadership and innovative approach.
 
 
2. Interactive Gaming Zone
 
At the heart of the stand was the interactive gaming zone, a dedicated space designed to showcase Konami’s latest gaming machines while delivering an engaging, high-energy experience. The strategic layout encouraged fluid movement and interaction, allowing attendees to trial the latest technology in an immersive setting.

The integration of advanced lighting techniques, immersive sound design, and engaging digital displays ensured that Konami’s gaming zone was not just a showcase, but a complete brand experience that left a lasting impression.

 

 
3. Premium Meeting & Networking Space
 
One of the standout elements of the stand was the custom-built meeting room with double swing doors, a new modular and customisable product now available for hire exclusively from Grand Stand Events.

This innovative meeting space was designed to meet the needs of exhibitors requiring a professional, private, and acoustically optimised environment within their exhibition stand.

• • • • Integrated within our AMES frame system, ensuring seamless visual consistency and structural flexibility.
    • • Constructed with powder-coated aluminium and 6mm acrylic panels, providing a premium and durable solution.
    • • Available in clear or frosted acrylic window and door panels, allowing for customisation based on privacy needs.
    • • Optional soundproofing built into the wall cavities, creating a distraction-free setting for high-value business meetings.
    • • 180 degree opening capacity to allow an open and inviting space when not in use.

This cutting-edge meeting room solution enabled Konami to facilitate confidential discussions with key stakeholders, while setting a new benchmark for high-end, modular stand design.

 

 

 

 

 
4. Hospitality & Lounge Areas
 
To encourage networking and ensure visitor comfort, we incorporated a dedicated hospitality and lounge area, featuring:

• • • • A sleek, L-shaped coffee counter with built-in storage, providing a premium hospitality experience.
    • • A range of seating options, including charcoal woven armchairs and high-bar seating, creating a comfortable and welcoming atmosphere.
    • • Custom greenery accents, enhancing the aesthetic appeal and warmth of the space.

 

This carefully curated environment allowed Konami’s team to engage with clients in a relaxed yet professional setting, fostering stronger connections and longer conversations.

 

 

 

 

Efficient Installation & Pack-Down

 
Grand Stand Events is recognised for its highly efficient project execution, ensuring that every element of the build was delivered on time, on budget, and to the highest standard.

Our structured three-day installation process was meticulously planned, with an onsite project manager overseeing every aspect, from flooring and branding alignment to final lighting adjustments.

Upon event completion, we executed a fast and seamless pack-down process, ensuring that all reusable components were carefully dismantled, preserved, and stored for future use. Our team’s expertise in modular design and precision logistics ensured that Konami’s stand elements remained in pristine condition, ready for their next activation.
 

Results & Impact

 
Konami’s exhibition stand at AHG 2025 was a standout success, delivering exceptional brand exposure, visitor engagement, and business opportunities. The bold branding and interactive gaming displays ensured high visitor interaction, making the stand a major attraction throughout the event. With a polished, high-end design, the stand reinforced Konami’s reputation as a leader in gaming innovation, strengthening its market position.

Beyond aesthetics, the stand was designed for seamless business networking, featuring a premium meeting room that provided a private space for client discussions, driving key partnerships and future opportunities. Additionally, by incorporating modular, reusable stand elements, the build was both sustainable and cost-effective, ensuring Konami’s investment will continue to deliver value at future events. 
 

Conclusion

 
Konami’s stand at AHG 2025 was a statement of brand leadership, innovation, and strategic execution. Through precision project management, Grand Stand Events delivered an exhibition presence that exceeded expectations.