CASE STUDY

IVECO at Brisbane Truck Show 2021

IVECO launched their new Hi-Way truck model at this year’s Brisbane Truck Show in May at the Brisbane Convention and Exhibition Centre.

IVECO’s custom stand was a huge 700sqm’s to cater for their Hi-Way truck, ACCO waste truck, Iveco Daily, and their Eurocargo.

The white trucks really stood out against the huge backdrop of the custom printed walls in classic IVECO corporate colours, which spanned 4m high x 28m long.

To make the stand inviting and functional it was divided into different areas, display, lounging, and hospitality space that included a barista.

The stand looked amazing and created a lot of interest and compliments.

 

 

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