IVECO Truck Show - BCEC 2019

The Iveco Trucks stand at the 2019 Brisbane Truck Show was one of a

kind and is a finalist for the Best Custom Stand for the 2019 Event & Exhibition Association of Australasia Awards for Excellence.

This 700 square metre stand showcased 9 trucks with 2 tonne of sleepers, pebbles and plants, 90 lineal metres of rigging with over 50 lights, 300 plus lineal metres of floor graphics and 5,000 mini footballs looks like.

Iveco Trucks brought their brand to life at the Brisbane Truck Show 2019. The brightest and eye catching stand there.

This four day build featured Iveco’s Euro6 technology and included a hospitality hub where delegates could meet, relax and enjoy a coffee. We also included data capture devices and digital display boards to keep visitors engaged and interested. All this encouraged delegates to talk and spend time in and amongst their industry leading trucks and drive sales and information for the brand to build on.

OUTCOME

Thanks for turning our creative ideas into this amazing stand and for working so tirelessly with us, yet again, on one of our major events.

Jan
Marketing Co-ordinator
Iveco Trucks Australia

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