CASE STUDY

AWRE (Australasian Waste & Recycling Expo) – ICC Sydney 2019

Bold colours can be scary but they definitely pay off.

Take a look at how the Invest Northern Ireland stand stood out at AWRE 2019.

The Invest Northern Ireland stand was a 12m x 3m island-style custom exhibition stand. The size of the stand along with the bold colour pallet, made a big impact that really paid off.

LED backlit signage in a hexagonal design created interest along the back wall and made the company logos pop. The bright green used on the bulkhead, rigged banner and carpet worked in line with the white furniture and this created a clean fresh stand.

A large LCD screen allowed Invest Northern Island to run video content throughout the exhibition and helped to visually engage their potential customers.

By using different furniture options, we created two separate but functional areas that allowed plenty of seating for Invest Northern Ireland to connect and educate their potential customers on what their company can offer them in a comfortable and welcoming manner.

Invest Northern Ireland is a regional business development agency, Invest NI’s role is to grow the local economy.

They do this by helping new and existing businesses to compete internationally and by attracting new investment to Northern Ireland.

They are part of the Department for the Economy and provide strong government support for business by effectively delivering the Government’s economic development strategies.

AWRE 2019 is the Australasian Waste and Recycling Expo held at the ICC in Sydney. This is an annual event that runs over two consecutive days with over 2455 visitors. As the premier business event for the waste, recycling and resource recovery sector, AWRE is where the best come together to join forces for a world of solutions towards a cleaner, more sustainable future.

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