ESTORE @ ONLINE RETAILER - Grand Stand Events

ESTORE LOGISTICS @ ONLINE RETAILER CONFERENCE & EXPO 2026

A Custom Exhibition Stand Reflecting the Scale of Australia’s Modern Fulfilment Industry

Client: eStore Logistics
Event: Online Retailer Conference & Expo 2026
Venue: ICC Sydney
Stand Size: 6m × 3m Peninsula Stand (18sqm)
Services: Exhibition Design • Custom Exhibition Stand Build • Project Management • Custom Fabrication • Graphics • AV Integration • Logistics • Installation

Project Overview

Online Retailer 2026 marked Grand Stand Events’ first project with eStore Logistics.

As one of Australia’s ecommerce logistics and fulfilment providers, E-Store needed a stand that reflected the scale and structure of its operations while giving the team a practical space to meet with retailers, brands and industry partners.

The design drew directly from the eStore warehouse environment, using industrial finishes, yellow brand accents, large-format imagery and integrated digital content to connect the exhibition space back to the company’s logistics capability.

Project Highlights

• 18sqm peninsula exhibition stand
• 98-inch integrated LCD screen
• Illuminated 3D logo
• Custom ceiling with RGB LED lighting
• Return wall with RGB LED detail
• Product plinth engineered to support 200kg
• Polished concrete flooring
• Custom shelving and merchandise display
• Exhibition design, fabrication, logistics and installation

The Challenge

The stand needed to communicate scale within a compact footprint.

eStore’s business is built on speed, accuracy and operational performance. The exhibition stand needed to communicate those strengths quickly while remaining approachable for retailers looking for a fulfilment partner.

The brief included several custom-built elements, including a 98-inch screen, illuminated signage, LED ceiling details, display shelving and a reinforced product plinth. Bringing those elements together within an 18sqm footprint required careful planning during design, fabrication and installation.

The Design

The stand took visual cues from eStore’s fulfilment centres.

A large warehouse image created an immediate link to the company’s operational environment, while the concrete-look wall finish and polished concrete flooring reinforced the industrial aesthetic of the brand.

A 98-inch screen was integrated into the main wall, giving the team a strong platform for digital content and customer presentations. Yellow feature panels, floor graphics and illuminated detailing reinforced E-Store’s branding throughout the stand.

The right-hand wall incorporated shelving and branded merchandise displays, while a reinforced product plinth created a dedicated demonstration area capable of supporting equipment weighing up to 200kg.

The Build

Although compact, the stand incorporated a high level of custom fabrication.

The build centred on a full-height custom wall featuring integrated graphics, illuminated 3D branding, LED detailing and concealed storage accessed through a half-height door. RGB LED lighting was recessed into both the ceiling feature and return wall, creating depth without dominating the stand.

A reinforced product plinth was fabricated from 16mm MDF with a black laminate finish, integrated RGB LED kicker and internal bracing capable of supporting equipment weighing up to 200kg. This provided E-Store with a dedicated demonstration area while maintaining a clean presentation throughout the exhibition.

Completing the build were polished concrete flooring, a 98-inch display, custom shelving, illuminated branding and integrated AV, all coordinated through a structured production programme before installation at ICC Sydney.

The Visitor Experience

The stand was designed to give visitors a clear understanding of what eStore does.

Large-scale warehouse imagery and digital content introduced the company’s logistics capability, while the meeting area created space for more detailed conversations with retailers and ecommerce brands.

The open frontage encouraged visitors to step directly onto the stand, with the screen, product plinth and shelving providing multiple reasons to stop, explore and engage with the team.

The Result

For its first project with Grand Stand Events, eStore Logistics received a compact but highly considered exhibition stand that reflected the scale, structure and confidence of its brand.

The finished stand translated the company’s warehouse environment into a professional exhibition space, combining strong visual branding with practical meeting areas, digital content and custom fabrication.

It gave the eStore team a clear, functional platform for conversations at Online Retailer 2026 and established the foundation for a strong working relationship with Grand Stand Events.