Client: VML Global
Event: Vivid Sydney 2022
Location: Circular Quay, Sydney
Build Duration: 6 days
Partner: The Party Hire Company
Project Overview:
At the 2022 Vivid Sydney, Dell Australia sponsored its first-ever immersive experience titled “Welcome to the Dell Youniverse.” Positioned at Sydney’s iconic Customs House in Circular Quay, this event was a celebration of creativity, powered by Dell XPS technology, and brought to life by VML Global.
Dell’s ‘Youniverse’ platform was designed to empower individuals to express their true selves, giving them the tools to bring their creative visions into reality. For Vivid Sydney, two renowned artists, illustrator Andrew Archer and Gadigal street artist JESWRI, were commissioned to transform this vision into a mesmerising, interactive experience.
The Experience:
Visitors to the Dell Youniverse were welcomed into a series of immersive spaces, starting with an Augmented Reality Gallery. This gallery allowed artworks to spring to life, providing a dynamic and enhanced experience of the artists’ creative processes.
Guests could then choose to explore one of two distinct “Youniverses”:
The Future Fashion Youniverse: Designed by illustrator Andrew Archer, this futuristic experience gave visitors the chance to walk a glowing runway while being surrounded by light projections.
The Cyber City Youniverse: Created by street artist JESWRI, this manga-inspired journey turned visitors into giants within a gravity-defying cityscape.
The Build:
The entire structure was custom-built over six days, a project made possible through close collaboration with The Party Hire Company. The build featured:
Custom Black Marquee: A fully branded marquee with black walls and roof to create a sleek, immersive environment.
7m x 1.5m LED Screen: Positioned externally, this large LED screen showcased the cutting-edge digital work created through Dell XPS technology.
Custom Aluminium Framing: This versatile system allowed us to divide the interior into separate Youniverses, providing seamless transitions between experiences.
Results:
The Dell Youniverse was a standout at Vivid Sydney 2022, offering visitors an immersive and interactive experience that highlighted Dell’s commitment to creativity and innovation. The thoughtful curation of the space, along with the interactive technology, brought Dell’s global creative platform to life, capturing the imagination of all who visited.
This collaboration with VML Global not only reinforced Dell’s position as a leader in creative technology but also demonstrated our team’s ability to deliver high-quality, complex builds that meet both technical and creative objectives.
Vivid Sydney is an annual celebration of creativity, innovation, and technology, which transforms Sydney for 23 days and nights. In 2022, for its 12th year, Vivid Sydney fused art, innovation and technology in collaboration with some of the most boundary-pushing artists, thinkers and musicians of our time.
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