CASE STUDY

Dana at Brisbane Truck Show – BCEC 2019

Dana exhibits at Brisbane Truck Show 2019

Dana made a big statement at the 2019 Brisbane truck show with this 10m x 10m custom stand. The clean, gloss white modern walls and floor allowed their blue company branding and products to pop.

The stand included 4m high walls and a large LCD screen. The angled overhead banner stood out and could be seen throughout the entire exhibition floor. The best feature by far was the LED lighting that was built into the floor, what an impact!

Brad Wolstenholme from Dana said “Grand Stand Events are a part of what we do and they put this stand together and it is seamless and very, very good. We’re really, really happy, the stand itself has worked out really well (2 thumbs up)”.

Dana products have helped to drive history’s greatest vehicles from the Model T and the World War II-era Jeep® to London taxicabs, 18-wheel rigs, giant earth-moving machines, and every car on the NASCAR® racing circuit.

Today Dana Holdings is a world leader in the supply of driveline products (axles, driveshafts, and transmissions), power technologies (sealing and thermal-management products), and genuine service parts for light- and heavy-duty vehicle manufacturers. The company’s customer base includes nearly every major vehicle manufacturer in the global automotive, commercial vehicle, and off-highway markets. Based in Maumee, Ohio, the company employs approximately 22,500 people in 26 countries and reported 7.6 billion in sales for 2011.

The Brisbane Truck Show is recognised internationally amongst the world’s leading industry business events. It is owned and run by national industry association, Heavy Vehicle Industry Australia (HVIA), who have produced the Brisbane Truck Show, on behalf of members and the broader industry, for over fifty years.

HVIA has developed a comprehensive strategy to ensure the continued growth of the Australian heavy vehicle sector’s major biennial event into the future.

Australian Heavy Vehicle Industry Week is the umbrella encompassing the Brisbane Truck Show and includes significant complementary events, activities and activation’s, both within the event and across the city.

The event’s themes and communication objectives are summed up by a group of themes: innovation, safety, sustainability, careers, knowledge and community. from there they extend through technology, design, engineering and advanced manufacturing, to road safety, business insights, skills development, education and careers, workplace health and safety and more.

Brad Wolstenholme from Dana says “The opportunity for Dana is to showcase what we can to a specific group of people who are interested in transport and without these sort of events it gets lost. There are a lot of things happening in the world and without a concentrated event like this you just don’t get the opportunity to get it showcased”.

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