ART OF BLEND AT MICE 2022

Client: Frosty Boy
Event: Melbourne International Coffee Expo (MICE), September 2022
Services Provided: Concept Design, Custom Build, Print Production, Installation, and On-Site Support
 

The Brief

 
Frosty Boy approached Grand Stand Events with a clear objective: to create a stand that would deliver the “wow factor” at MICE 2022. They wanted to showcase their premium products in a way that was bold, immersive, and unforgettable, capturing attention from the moment visitors entered the hall.
 

The Concept

 
The concept focused on creating an engaging and fully immersive brand experience. Using vibrant, high-impact visuals from the Art of Blend range, the design highlighted the signature chocolate, berry, and green blends in an eye-catching and colourful way.
 

The Build

 
This custom stand pushed creative boundaries. We introduced a first-of-its-kind feature in Grand Stand Events’ history—6-metre-high printed voiles anchored to the floor. These stunning, semi-transparent fabric panels created a ‘floating wall’ effect, surrounding the stand with flowing, colourful visuals that enhanced the sensory experience without blocking sightlines.

The voiles were not only a visual feature—they reinforced the premium, imaginative nature of the Frosty Boy and Art of Blend brands. The transparent, layered effect made the space feel open, while still forming a defined and immersive zone for guests to step into.
 

The Experience

 
Inside the stand, guests were welcomed into an interactive space where they could taste, explore, and connect with the product range. The sensory experience of sampling products in a bold, branded environment helped Frosty Boy stand out from the crowd and left a lasting impression on event attendees.
 

The Result

 
The stand was a huge success—both in terms of visitor engagement and visual impact. It showcased the creativity and craftsmanship that Grand Stand Events brings to custom builds and set a new standard for future projects.