GOODR @ SYDNEY MARATHON RUNNING SHOW 2026

 

Goodr at Sydney Marathon Running Show 2026

 
Event: Sydney Marathon Running Show 2026
Location: Sydney Showground, Sydney Olympic Park
Stand Size: 9m × 6m (54sqm Island Stand)

 

Creating an Unmissable Brand Experience for One of the World’s Boldest Eyewear Brands

 
Goodr isn’t a brand that blends in, so their exhibition stand couldn’t either.

For the Sydney Marathon Expo, Goodr wanted to move beyond a standard retail display and create something that felt unmistakably on-brand. The brief centred around three priorities: maximise product display, create a bold architectural feature, and keep the stand completely open so visitors could engage from every direction.

The result was an immersive retail environment that was as playful as the products it showcased.

 

The Brief

 
Every pair of sunglasses needed to be easy to browse, easy to try on and impossible to miss.

As a 9m x 6m island site, there were no walls to hide behind. The stand needed to perform equally well from all four sides while accommodating storage, retail displays and staff interaction without feeling crowded.

 

Turning Storage Into A Feature

 
Rather than hiding storage behind temporary walls, we integrated it into the hero element itself.

A custom illuminated tower became the centrepiece of the stand, concealing a lockable storeroom while doubling as a giant branding opportunity with oversized SEG graphics and a neon Goodr logo.

Around the tower, four custom-built illuminated slatwall displays showcased the full product range. Mirrored DiBond panels encouraged visitors to try on sunglasses while integrated LED lighting elevated the retail presentation and kept every display visible from across the exhibition floor.

 

Built Like A Retail Store

 
The goal was to recreate the experience of walking into a premium retail environment.

Timber-look flooring warmed the space, oversized graphics injected personality and the custom merchandising displays kept hundreds of products organised without overwhelming visitors.

Every fitting, display and finish was designed specifically around how customers naturally browse and shop.

To further increase engagement, Goodr incorporated a fully customised branded claw machine positioned within the stand. Wrapped in custom vinyl graphics, it gave visitors the chance to win sunglasses, merchandise and exclusive discounts, creating a steady stream of interaction throughout the event. More than just a competition, it became another touchpoint that encouraged people to stop, participate and spend more time with the brand.

 

Features

 

• Custom illuminated feature tower with integrated storage
• Four double-sided illuminated slatwall displays
• Mirrored DiBond try-on panels
• Oversized SEG fabric graphics
• Custom neon Goodr logo
• Retail counters
• Timber-look flooring and floor graphics
• Fully reusable Aluvision exhibition system

 

The Outcome

 
The finished stand delivered exactly what Goodr set out to achieve: an exhibition space that felt energetic, approachable and unmistakably Goodr.
The open layout encouraged visitors to step inside, browse comfortably and interact with staff from every angle, while the custom retail displays ensured the product remained the hero throughout the event.

Perhaps most importantly, Goodr now has a reusable exhibition platform that can continue evolving as the brand grows.

 

 

Planning Your Next Exhibition?

 
Whether you’re exhibiting for the first time or refreshing an existing stand, we design exhibition environments that work just as hard as your team on the show floor.

Talk to Grand Stand Events about your next exhibition project.