PARTS SUPPLY SOLUTIONS & HANOVER DISPLAYS @ AUSTRALASIA BUS & COACH EXPO 2026

A Dual-Brand Exhibition Stand Designed for Product Demonstration and Customer Engagement

Client: Parts Supply Solutions
Event: Australasia Bus & Coach Expo 2026
Venue: Sydney Showground
Stand Size: 6m × 2m (12sqm)

Project Overview

For the 2026 Australasia Bus & Coach Expo, Parts Supply Solutions partnered again with GSE after the 2022 successful show, sharing its exhibition space with Hanover Displays, creating a unique opportunity to showcase two complementary businesses from a single stand.

The objective was to give each brand its own identity while maintaining a cohesive visitor experience. Within just 12 square metres, the stand needed to support product displays, digital demonstrations, customer meetings, storage and day-to-day operation without feeling divided or overcrowded.

Project Highlights

• 12sqm custom exhibition stand
• Dual-brand exhibition design
• Concealed lockable storage room
• Wall-mounted 55-inch display
• Integrated product display shelving
• Full-height branded feature portals

The Challenge

Both businesses needed equal visibility while maintaining their own branding, messaging and product displays. Visitors also needed to understand they were looking at two specialist businesses that work alongside one another, not a single company.

Behind the scenes, the stand required secure storage for equipment, marketing material and personal belongings, without reducing the already limited exhibition footprint available to visitors.

The Design

The stand was built around the idea that 2 brands could share the one space.

Large branded portals anchored each end of the stand, immediately establishing separate identities for Parts Supply Solutions and Hanover Displays. Between them, a full-height central wall created a natural division while concealing a lockable storage room accessed through a discreet internal door.

Bringing the Stand to Life

The build included custom exhibition walling, full-height branded portals, a concealed storage room with lockable access, a custom reception counter with timber feature top, integrated shelving, wall-mounted 65-inch display, product display systems, LED arm lighting, digital graphics and purpose-built framing throughout. Every element worked together to create a clean, organised environment that remained practical across the two-day exhibition.

The Visitor Experience

The open frontage encouraged visitors to step directly onto the stand before naturally moving between the two brands.

Customers interested in CCTV systems and spare parts could engage with the Parts Supply Solutions team, while operators looking for passenger information systems could continue their journey through the Hanover Displays section.

The shared reception area encouraged conversation without creating barriers, while the concealed storage ensured packaging, stock and personal items remained completely out of sight throughout the exhibition.

The Result

The completed stand gave both businesses a strong individual presence while presenting a cohesive exhibition environment.

Clear branding, practical product displays and an efficient layout ensured the space supported demonstrations, meetings and customer engagement throughout the Expo. The concealed storage and thoughtful planning also allowed the stand to remain clean and organised from opening through to pack-down.

It was another successful project delivered as part of Grand Stand Events’ ongoing partnership with Parts Supply Solutions.