IRIZAR @ AUSTRALASIA BUS & COACH EXPO 2026

A Custom Exhibition Stand Designed to Showcase Irizar’s Latest Coach Range

Client: Irizar
Event: Australasia Bus & Coach Expo 2026
Venue: Sydney Showground
Stand Size: 17m × 52.5m (892.5sqm)

Project Highlights

• 892.5sqm exhibition stand
• Five full-size coach displays
• Custom coach-inspired reception counter
• Six custom specification towers
• Suspended illuminated overhead banner
• Hospitality lounge and private meeting room
• Integrated digital displays
• Extensive rigging and architectural lighting
• End-to-end exhibition design, project management, custom fabrication, logistics and installation

Project Overview

Grand Stand Events has partnered with Irizar since 2022, delivering exhibition environments that have evolved alongside the brand.

For the 2026 Australasia Bus & Coach Expo, the brief was to create an exhibition stand that showcased five coaches while providing welcoming spaces for customers, operators and industry partners to connect throughout the two-day event.

At almost 900sqm, the stand needed to balance large vehicle displays with hospitality, meeting spaces and product demonstrations while maintaining an open, inviting environment. Every element was carefully positioned to support the visitor experience without taking attention away from the coaches themselves.

The Challenge

Five full-size coaches naturally became the focal point of the stand with the challenge being to design everything else around them.

The layout needed to connect each display while allowing visitors to move comfortably throughout the space. Hospitality areas, meeting spaces, product displays and customer engagement zones all needed to work together without interrupting the natural flow of the stand.

Visibility was equally important. The stand needed to establish a strong presence from every approach while avoiding unnecessary structures or excessive branding that would compete with the vehicles.

The project also included several custom-built elements, including a reception counter inspired by the front profile of an Irizar coach, six specification towers, integrated display plinths and purpose-built planter boxes that helped shape the flow of visitors throughout the stand.

The Design

The concept was simple: give each coach the space it deserved.

Rather than filling the footprint with unnecessary structures, the layout created generous open areas and uninterrupted sightlines across the stand. Visitors could move naturally between each vehicle while hospitality spaces, meeting areas and product displays were positioned to support conversations and product demonstrations.

A suspended overhead banner established a strong visual presence across the exhibition, helping define the stand from a distance. Crisp white joinery, architectural lighting, integrated greenery and clean graphic treatments completed a design that complemented the vehicles without competing for attention.

The Visitor Experience

Visitors could explore each coach at their own pace before stopping for a coffee, discussing specifications with the Irizar team or continuing conversations in the private meeting room.

Throughout the Expo, the stand remained active with product demonstrations, customer meetings and informal conversations. Digital displays and specification towers provided easy access to technical information, giving visitors the opportunity to learn more about the vehicles while speaking directly with the team.

The combination of open space, premium hospitality and clearly defined product zones created an exhibition environment that encouraged visitors to stay longer and engage more deeply with the Irizar brand.

The Result

The completed stand reflected the same qualities that define the Irizar brand: quality, precision and attention to detail.

Five coaches were showcased within a clean, welcoming environment that supported meaningful customer conversations while giving each vehicle the space and prominence it deserved.

The project delivered a strong exhibition presence for Irizar at one of Australia’s leading bus industry events and marked another successful chapter in a partnership that continues to grow.