LIQUEFY @ AUS FITNESS EXPO

Client: Liquefy (representing brands SUP and BOUNCE)
Event: Aus Fitness Expo
Location: Melbourne Convention & Exhibition Centre
Stand Size: 6m x 3m corner stand (18sqm)
Date: 29–30 March 2025
 

Dual Impact: One Stand, Two Brands

 
To maximise visibility for both of their hero supplement brands, Liquefy collaborated with Grand Stand Events to design and deliver a high-impact shared stand for SUP and BOUNCE at the Aus Fitness Expo 2025. Tasked with differentiating both identities within a single footprint, the challenge was to create cohesion without compromising the unique energy of each brand.

The final build featured a central split concept — SUP’s side embraced bold, black-on-black strength aesthetics while BOUNCE brought energy and vibrance with lighter white flooring and bright signage. Unified by clean lines, smart lighting, and functional reuse, the shared space stood out as one of the most polished and dynamic activations on the floor.
 

The Design Brief

 
Liquefy approached Grand Stand Events to bring their two leading supplement brands to life within a single modular setup. Each section needed to hold its own visually while sharing logistics, tech, and foundational materials.

Key objectives included:

1. • Giving each brand its own visual identity and customer experience
2. • Reusing as much of the previous stand framework as possible
3. • Incorporating standout signage, lighting, and high-end finishes
4. • Maintaining clear traffic flow and product storytelling for both brands

 

The Build

 
The 6x3m stand was split between SUP (black eco flooring, minimal industrial tones) and BOUNCE (white vinyl tile flooring, bright, clean branding).

Key features:

1. • Dual flooring treatment: 12sqm of black marble vinyl for SUP, 6sqm of white light marble vinyl for BOUNCE, both over recycled eco flooring
2. • Custom neon signage: New “MUSCLE” and “HIGH PERFORMANCE” neons were installed alongside existing SUP branding
3. • High-end furniture: Matching counters, bar tables, stools, and plinths gave the activation a polished finish
4. • LED-lit product plinths: Used to elevate key SKUs from both brands
5. • Large format digital prints: Supplied custom messaging for each section
6. • Digital screen: A 65” wall-mounted display played looped brand videos

 

Sustainability Considerations

 

1. • Reused AMES framing systems and product displays from prior eventsFlooring made from 100% recycled plastics
2. • Post-show waste sorted through Grand Stand Events’ internal recycling processes
3. • All custom inclusions were designed for disassembly, storage and reuse, or recycling

Account Management Insight : “Delivering dual brand presence in a single stand without compromising either was a great challenge. By zoning with colour, signage, and floor treatment, we gave both SUP and BOUNCE room to shine while saving on materials and logistics.”— Sebastien Thuet, Account Manager, Grand Stand Events

 

The Outcome

 
The Liquefy stands drew continuous interest across the weekend. It delivered high engagement, strong lead generation, and positioned both brands for future activations.
 

In Summary

 

1. • Dual brand execution delivered strong individual identity within one unified build
2. • Smart reuse strategy minimised waste while maximising visual impact
3. • Stress-free end-to-end delivery from GSE, covering logistics, install, AV, and pack-down

Thinking about creating a dual-branded space? Contact our team today for a free consultation.