PIKSTERS MULTI STAND SPACE @ ADX

Client: Piksters
Event: ADX Sydney 2024
Location: International Convention Centre, Sydney
Stand 1016: 15m x 3m (45sqm) – Hero Retail & Brand Showcase
Stand 1132: 6m x 3m (18sqm) – Demonstration & Engagement Zone

 

The Brief

 

Piksters, one of Australia’s most recognisable names in oral hygiene, returned to ADX Sydney 2024 with a dual-exhibition strategy. They required two distinct but visually unified stands – one to showcase product lines in a high-traffic retail-style environment, and the other to create a hands-on, conversation-driven space for demonstrations and education.

The challenge was to deliver two unique user experiences while maintaining brand cohesion, seamless functionality, and a high standard of finish across both spaces.

 

Stand 1016 – Hero Retail & Brand Showcase

 

This large-format stand served as Piksters’ flagship presence at the show, designed to grab attention and showcase product depth in a high-traffic zone.

Key Design Elements:

• Overhead fabric banners with large-scale branding to maximise visibility from across the venue
• Vibrant blue overlay on eco-flooring made from recycled materials, combining sustainability with strong visual impact
• Custom slat walling for flexible, retail-style merchandising
• A mix of full and ¾ glass display cabinets to highlight new product innovations and hero SKUs
• Digitally printed panels and signage, wrapping all external walls in bold, clean branding
• Integrated shelving and storage for a clutter-free presentation
• Counters with interchangeable printed fronts, allowing for messaging updates across events
• Subtle lighting rigged overhead, highlighting product features and increasing stand visibility
• Private storage room built into the stand for efficient team operations and product management

This stand was designed to emulate a premium retail experience – clean, bright, product-forward – giving attendees a strong first impression of the Piksters brand.

 

Stand 1132 – Demonstration & Engagement Zone

 

This smaller footprint was built with human interaction in mind. It provided a more focused environment where clinicians and stakeholders could try, test, and talk in a more relaxed setting.

Key Design Elements:

• Open and accessible layout for a welcoming and unstructured visitor flow
• Dedicated counters and storage designed to facilitate product demonstrations and handpiece testing
• White counters and printed panels provided branding consistency without overwhelming the space
• Slat wall panels and modular shelves offered flexible space for light product display
• Bright blue overlay on eco-flooring and matching carpet tiles tied the space visually back to the main stand
• Discreet storage solutions built into cabinetry for back-of-house supplies

This stand became a powerful support piece for Piksters, complementing the retail stand by offering visitors a chance to connect with the product through demonstration and dialogue.

 

Behind the Scenes

 

Grand Stand Events handled the full-service delivery, including:

• Stand design, fabrication, and project management for both spaces
• Custom signage, counters, walling, and display cabinets
• Full rigging and lighting installs
• Logistics, warehousing, transport, and on-site services
• Sustainable post-show pack down and recycling

Despite tight deadlines and late-stage artwork changes, the project was delivered smoothly and professionally – thanks to our agile production team and seamless client collaboration.

 

The Result

 

Piksters successfully activated two unique brand environments at ADX Sydney 2024 – each tailored to different engagement goals.

The large-format stand created impact, stopped traffic, and showcased products with confidence. The secondary stand enabled meaningful one-on-one interaction, driving conversations that led to valuable business leads and stronger client relationships.

Together, the stands delivered a full-circle brand experience – from product awareness to demonstration to conversation.

 

We don’t do ordinary. We design exhibition stands that perform.

 

Need help building a multi-zone or multi-stand strategy for your next event? [ Contact our team here ] or click the quote button below.