CREDABL @ ADX BRISBANE 2023

Client: Credabl
Event: ADX Brisbane 2023Location: Brisbane Convention & Exhibition Centre
Stand Type: Peninsula
Stand Size: 9m x 3m (27sqm)

 

The Brief

 
Credabl wanted to make a bold impression at ADX Brisbane 2023. As a leader in dental and healthcare finance, their goal was to stand out on the expo floor with a space that reflected their energy, innovation, and approachability.

The brief : create a stand that was fun, functional, and unmistakably Credabl – while making smart use of space and delivering a strong, engaging brand presence.

 

Our Approach

 
We crafted a sleek peninsula stand that balanced high-end design with an open, welcoming atmosphere. Collaborating closely with the Credabl team, we brought their campaign theme to life through purposeful design and interactive features.

Key Features

• Custom Design Aesthetic: Clean white counters, polished concrete-look eco flooring, and strong vertical branding elements provided a modern, sophisticated look.
• Hero Signage: A glowing “Play to Win” neon sign served as a visual centrepiece and made the stand instantly recognisable.
• BlazePod Reflex Activation: The BlazePod game was an instant hit. Based on testing players’ reflexes – a skill vital to elite performance and famously trained by Formula One drivers – it created an energetic, competitive atmosphere. Visitors lined up for their turn, with the activation drawing ongoing crowds throughout the event and giving Credabl’s team a fun and meaningful way to start conversations.
• Functional Layout: The stand’s structure included integrated storage, digital displays, and casual seating areas to encourage longer visitor engagement.
• Sustainability: Reusing signage from previous events and installing sustainable flooring solutions helped reduce the environmental footprint – without compromising on visual impact.

 

Behind the Scenes

 
Grand Stand Events managed the full process from concept to completion, including design, signage production, logistics, lighting, installation, and pack-down.

Services also included warehouse prep, freight, crew labour, and post-show recycling, making it a hands-free experience for the client.

 

The Result

 
Credabl’s presence at ADX Brisbane stood out for all the right reasons. The stand attracted consistent foot traffic and gave the team a purpose-built space to connect with new and existing clients.

The BlazePod activation added a unique edge – sparking curiosity, fun, and real engagement. It was a memorable moment that perfectly tied into the “Play to Win” message, encouraging visitors to test their skills while connecting with the brand.

 

We don’t do ordinary. We build experiences that get results.

 

Ready to make your next activation unforgettable? Let’s talk.