5 tips on how to interact with potential clients

Whether it is at exhibitions, events, product activations, or face to face meetings, one thing is consistent. People do business with people they KNOW, LIKE and TRUST. Our business is built on relationships. Here are some things I have learnt on how to build a lasting relationship and in turn, a successful business.

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Video Transcript

Whether it’s at exhibitions, events, product activations, or face to face meetings, one thing is consistent. People do business with people they know, like, and trust. Our business is built on relationships. So, here’s some things I’ve learned on how to build lasting relationships and in turn, a successful business.

Tip number one, start every meeting being open and approachable. Research what type of industries your prospects operate in and how you can help with their business.

Tip number two, don’t try the hard sell. Talk to them about what they need and listen to your potential client. Use the 80/20 rule. Listen 80% of the time, offer your opinion 10% of the time, and ask questions for the other 10%.

Tip number three is to be truthful, open, and honest about what you can offer them, including what your limitations are. Avoid being too casual and don’t use language that might offend someone. And please, please, please, please, please, please put your mobile phone away. It’s too distracting and it will ruin your conversation.

Tip number four, be humble. You may be an expert in what your field is, but you don’t want to sound boring or condescending. Never assume that you know what your clients’ problems are. Instead, listen and create those relationships.

And lastly, tip number five, make sure you finish your conversation with one client before engaging in another. There’s nothing worse than someone walking away or being too distracted by the next person. So, try and put some of these into practice. We all know good business is founded on great relationships.

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