EVENT DATES
15th – 16th August 2026
EVENT LOCATION
ICC Sydney,
New South Wales
Event Summary – Sydney Beauty Expo
Beauty Expo Australia is the largest beauty trade show, bringing together top brands, suppliers, and professionals from all sectors. The event celebrates creativity, elevates businesses, and allows attendees to connect, share, and celebrate all that this amazing industry has to offer. Last year, there were close to 7,000 attendees, and this year, they are expecting over 200+ brands to take part with multiple speakers.
Reasons to Attend the Beauty Expo in Sydney
This beauty trade show is where you can experience the largest display of brands and products, world-class education, international talent, live performances, and competitions over one exciting weekend. Learn about the latest beauty treatments and trends, and nurture your passion and talent by immersing yourself among the industry’s finest. Several events and resources will also elevate your expo experience, including:
- 1. Brand directory: Discover a diverse array of top beauty brands, each offering unique products and innovations to inspire your beauty journey.
- 2. Face2Face: Learn more about the Face2Face makeup competition and how you can get involved.
- 3. Business Couch: Receive personalised guidance and practical advice from seasoned professionals to improve business strategies and brand development.
- 4. Lash-V Championships: Witness the skill and artistry of lash artists as they compete in a thrilling showcase of talent and creativity.
- 5. Agenda: Take a look at the official agenda for the Australian Beauty and Aesthetic paid conference.
- 6. Beauty Live: Witness live demonstrations of the latest techniques and trends in the beauty and makeup space.
- 7. Main stage: On our free stage, be inspired by captivating presentations and panel discussions featuring top players and influential personalities.
- 8. Spotlight: A specially curated collection of the cosmeceutical skincare brands.
- 9. Speakers: This year, over 60 leading experts are taking to the stage!
Exhibitor Information – Beauty Expo 2026
Beauty Expo Australia is a professional beauty event that has firmly cemented itself as an essential part of the marketing mix for brands who want to reach and influence the beauty industry. The event allows global and Australian beauty brands to showcase their latest ranges directly to a captive audience of 7,000+ key decision makers, motivated buyers and salon owners. You can also join over 200 beauty brands and products in Australia and beyond and make your mark in the industry. It’s the perfect place to meet, network, and do business with your target market, all in one place, across two fantastic days.
As an exhibitor at Beauty Expo Australia, you can access exclusive benefits to enhance your experience and maximise your impact. With Lead Manager, Beauty Expo’s innovative platform, you can manage your exhibit, access real-time data, and engage with attendees. Their Exhibitor Dashboard provides valuable insights and analytics to optimise your presence. Plus, their Business Matchmaking service connects you with the right partners and buyers.
At Grand Stand Events, We Don’t Do Ordinary. We go above and beyond generic concepts and constructions to create exhibition stands that capture attention and elevate your brand. Our approach is about creativity, precision, and collaboration from concept to completion. Our experienced team covers every aspect — from cutting-edge design and project management to flawless logistics and on-site execution. We’ve delivered standout results for global brands, non-profits, and ambitious startups, with hundreds of successful events in our portfolio. Whether you’re launching, growing, or leading — we’re here to help you stand out and make your event unforgettable.
Stand Options – Beauty Expo Australia
At Grand Stand Events, we understand the true potential of events and conferences — they’re more than just dates on a calendar; they’re opportunities to connect, engage, and make an impact.
Our dedicated team delivers complete, tailored solutions — from initial concept to final bump-out — ensuring a seamless experience every step of the way. Whether you’re after a quick turnaround, a cost-effective pre-designed stand or a fully custom build that brings your brand to life, we’ve got you covered. Whichever route you choose, your stand will do more than show up — it’ll stand out. Need ideas? Explore our gallery for inspiration and see what’s possible
“Flawless Event Support & High-Quality Stands”
We worked with Grand Stand Events on a conference in Sydney. Christian, Sharni and the team made the whole process a dream. They were thorough, reliable and provided top-quality stands for our sponsors. Can’t thank the team from GSE enough for ensuring our event ran smoothly. Nothing was too much for them. Looking forward to working with them again in the future.
Download Our Event Blueprint
If you’re an exhibitor participating in the Beauty Expo in Sydney and want to enhance your ROI from the event, be sure to download our Event Blueprint. Uncover the essential strategies for ensuring your event is a triumph with our comprehensive guide to a hassle-free experience!
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